The Luxe Ledger
What we're seeing, learning and building inside ecommerce PPC.
A weekly look behind the scenes at JudeLuxe.
The accounts. The numbers. The experiments. The mistakes. The things ecommerce brands should probably be paying more attention to.
No recycled PPC news. No "5 ways to improve your ROAS" filler.
Just what we're actually seeing.
From the ledger
This is edition one. Previous editions will be collected here each week.
Not another PPC blog.
There are already enough articles explaining what Performance Max is.
The Luxe Ledger is where we publish what we're actually seeing while working with ecommerce brands.
That might be something we've found inside an account.
Something a client asked us.
A decision that made us rethink how we approach paid media.
Something happening in ecommerce that we think deserves more attention.
Or occasionally something we've got completely wrong.
It's part behind-the-scenes agency diary, part ecommerce commentary and part collection of things we think are worth knowing.
Published by the team at JudeLuxe.