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    European Search Awards 2026 Winner - Best PPC Agency

    Consultancy

    Senior strategy, without the retainer

    Not every brand needs full ecommerce PPC management. Some need an expert eye on their account, strategic direction for their in-house team, or a growth plan before they scale. That's what consultancy is for.

    March 2026 Update

    March 2026

    Latest platform changes and how we're adapting our approach:

    • New Growth Roadmap package for brands below £15k/month spend
    • Advisory retainers now include priority Slack access

    Who It's For

    Expert guidance for every stage

    In-House Teams

    You have the people but need senior strategic direction. We provide the commercial lens your team is missing-POAS thinking, SKU-level strategy, and margin-aware bidding architecture.

    Brands Evaluating Agencies

    Before you sign a retainer, get an independent review. We'll tell you what's actually wrong, what's working, and whether your current setup is costing you margin.

    Growing Brands

    Not yet at the £15k/month spend level for retained management? We'll build the strategic foundation so when you scale, you scale profitably.

    Consultancy Packages

    Three ways to work with us

    One-Off Account Review

    A forensic audit of your Google Ads account with a written recommendations report. Ideal for brands who want an independent, expert opinion before committing to agency management.

    Full account structure analysis
    Waste identification and budget leakage report
    Conversion tracking and attribution audit
    Prioritised action plan with commercial impact estimates

    Ideal for: Brands evaluating their current agency or wanting a second opinion

    Strategic Advisory

    Ongoing senior-level strategic guidance for in-house teams. We set the direction, review performance, and course-correct-your team handles execution.

    Monthly strategy sessions with senior strategist
    Campaign architecture and bid strategy guidance
    Performance review with commercial lens
    Priority Slack/email access for tactical questions

    Ideal for: In-house teams who need strategic oversight without outsourcing execution

    Growth Roadmap

    A structured engagement for brands not yet at retained management level. We build the commercial foundation-margin mapping, channel strategy, and a 90-day execution plan your team can follow.

    Margin-mapped product catalogue analysis
    Channel mix recommendation with budget allocation
    90-day execution roadmap with KPI milestones
    Two follow-up sessions to review progress

    Ideal for: Growing brands below £15k/month spend who need expert direction

    How It Works

    Simple, transparent process

    Whether it's a one-off review or an ongoing advisory relationship, the process starts the same way-understanding your commercial reality.

    Discovery Call

    We discuss your current setup, goals, and challenges. No pitch-just diagnosis.

    Account Access

    Read-only access to your Google Ads account so we can assess what's actually happening.

    Analysis & Recommendations

    A written report or strategy session with commercially-grounded recommendations.

    Ongoing Support (if advisory)

    Regular strategy sessions, performance reviews, and priority access between calls.

    Consultancy FAQs

    Common questions

    Retained management means we do the work-building, optimising, and managing your campaigns daily. Consultancy means we advise, audit, and guide. You (or your team) execute. Think of it as having a senior strategist on call without the full management retainer.

    Absolutely. Many clients start with a one-off review or advisory engagement, then move to retained management once they see the commercial impact. We'll always recommend the right model for your stage.

    A comprehensive written report covering account structure, targeting efficiency, bid strategy, conversion tracking, budget allocation, and waste identification. You'll get a prioritised action plan with estimated commercial impact for each recommendation.

    Typically monthly, though we flex based on your needs. Some clients prefer fortnightly during campaign launches or seasonal peaks. Between sessions, you have priority access via Slack or email for tactical questions.

    We recommend a minimum 3-month engagement to see meaningful strategic impact, but there are no lock-in contracts. After the initial period, it rolls monthly with 30 days' notice.

    Yes - bluntly. Many advisory engagements start with a second-opinion review of an incumbent. We assess against commercial outcomes, not platform vanity metrics, and tell you whether to renew, renegotiate, or replace. We won't pitch ourselves as the answer if the incumbent is doing the job well.

    From £15k/month in Google Ads spend. Below that, the commercial gains from senior advisory rarely cover the fee. Above it, a single restructured PMax campaign or feed rebuild usually pays back the engagement inside 60 days.

    Our retained work is Google and Microsoft Ads only. In consultancy mode we'll review and advise on the commercial logic across the whole paid mix - what each channel is being asked to do, where targets conflict, and where attribution is misleading the P&L. Execution on non-Google channels stays with you or a partner.

    Get Started

    Ready for expert eyes on your account?

    Book a consultancy call. We'll understand your situation and recommend the right engagement-one-off, advisory, or growth roadmap.

    Our Proprietary Method

    BOI®

    Bid On Intent.

    Every SKU has one commercial job at a time - Scale, Profit, Protect, Recovery or Gateway - and never more than one. That job is dynamic. It changes as inventory, cash position and demand change. BOI® is the discipline of bidding against the job each SKU is actually doing this week.

    No blended targets. No SKU pulling in two directions. Just a commercially responsible bid against a single, named job.

    Inside the BOI® Method
    Registered trademark
    B

    Stands for

    Bid

    Every bid is a commercial decision. We bid against the one job a SKU is doing this week - never a blended target that quietly averages winners and leakers.

    O

    Stands for

    On

    On the single commercial job that SKU is carrying right now: Scale, Profit, Protect, Recovery or Gateway. One job. Never two. Reassigned as the business changes.

    I

    Stands for

    Intent

    Commercial intent - what the business actually needs from this SKU this week. Cash? Share? Clearance? New customers? The P&L sets the intent. We bid to it.

    The signal we live by

    One SKU. One job. Reassigned weekly.

    See the POAS engine

    Verified Case Study

    Multi-Brand Retailer

    Commercial roadmap before the rebuild

    Consultancy engagement mapped 15,000+ SKUs against margin, stock velocity and cash cycle. The roadmap became the brief - execution followed without false starts.

    5

    Commercial tiers

    £320k

    Annual profit lift

    12 mo

    Roadmap horizon

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