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    European Search Awards 2026 · Best Small PPC Agency

    Service

    An account built around your business, not Google's defaults

    Structure that gives you control, visibility, and a foundation for profitable growth. Built around your business priorities, not Google's defaults.

    94%

    Avg. POAS improvement

    38%

    Better budget clarity

    3wk

    Avg. restructure time

    100%

    Data preserved

    01 / The problem

    Most accounts are structured for Google, not for you

    Agencies follow Google's suggestions because it's easy. But those structures are optimised for Google's revenue, not your profit. Campaigns blur together. Budget bleeds between priorities. You can't tell what's working.

    After years of patches and workarounds, your account becomes a maze that even your agency struggles to navigate.

    Account structure visualization

    02 / Our approach

    A structure that reflects your actual business

    Your restructured account will organise campaigns by commercial intent. Budgets follow your decisions. You'll know exactly how much you're spending on new customer acquisition versus defending existing share.

    Campaign Clarity

    See exactly where every pound goes with a structure that mirrors your business priorities.

    Budget Control

    Stop budget bleeding between campaigns. Each priority gets its own allocation.

    Scalable Foundation

    A structure built to grow with you, not one you'll need to rebuild in 6 months.

    Migration Safety

    Switch from your old structure without losing momentum or historical data.

    03 / What's included

    Everything you need for a clean start

    • 01Full account audit and opportunity analysis
    • 02Campaign restructure based on commercial intent
    • 03Budget allocation framework
    • 04Feed optimisation and product grouping
    • 05Performance Max rebuild with proper asset groups
    • 06Migration support with historical data preservation
    • 07Documentation and training for your team

    What this means for you:

    "I can finally see exactly what we're spending on customer acquisition vs. retention. And it makes sense."

    FAQ

    Common restructure questions

    Everything you need to know about rebuilding your Google Ads account.

    Most restructures take 2-4 weeks to plan and implement. We migrate campaigns in phases to preserve historical data and avoid performance dips during the transition.

    No. We preserve all historical performance data by carefully migrating campaigns rather than deleting and recreating them. Your conversion history and audience signals remain intact.

    That's exactly when restructuring delivers the biggest gains. Years of patches and workarounds create hidden waste. We untangle everything and build a clean foundation that makes sense for your business today.

    We organise campaigns based on business priorities: new customer acquisition, brand defence, margin protection, stock clearance. Each priority gets dedicated budget and targeting, so you always know where money is going.

    Yes. Every restructure includes documentation and training so your team understands the logic behind the new setup. You'll be able to make informed decisions and brief stakeholders with confidence.

    Both get rebuilt around SKU commercial jobs rather than Google's defaults. Asset groups are split by margin tier and stock role, brand traffic is isolated, and signals are fed from the P&L. Most clients see PMax efficiency improve 30-50% within 60 days.

    Yes, by design. The structure is built to evolve as your business changes - new ranges launch, stock positions shift, margins move. We rebalance weekly inside our retained engagements so the structure never goes stale.

    That's a valid path. We hand over full documentation, the SKU job map, and a 90-day operating playbook so an in-house team can run it. Many clients restructure with us, run it internally for 6-12 months, then return for retained management as catalogue complexity grows.

    How we decide

    BOI®

    BOI® (Bid On Intent) gives every SKU one commercial job at a time. Bidding follows that job rather than a blended target that quietly averages winners and leakers.

    • Scale
    • Profit
    • Protect
    • Recovery
    • Gateway

    Verified Case Study

    Multi-Brand Retailer

    £320k annual profit lift after restructure

    15,000+ SKUs across multiple brands rebuilt into five commercial tiers with distinct bidding and budget rules. Margin doubled where it mattered, waste cut where it didn't.

    £320k

    Annual profit lift

    2.3x

    Margin improvement

    47%

    Waste reduction

    Continue reading

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    Go Deeper

    All Insights

    Ready for an account that actually makes sense? Book a commercial review. We'll show you exactly what's tangled, what's costing you money, and how to fix it.

    Book a commercial review

    04 / Related services

    Where to go next